Martin Waugh On Shooting The New Smirnoff Ad

Martin Waugh is often asked about the technical process of creating this Liquid Sculpture images. In his words:

What you see on this site are high-resolution photographs of liquids in motion, captured with high-speed flash photography. I use Photoshop to clean up the background, balance the color and tidy up a bit. I don't alter the shapes or composition. What you see is what nature provided. (One exception: the lips in "Big Wet One Red" were crying for red lipstick, which Photoshop provided.)



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